"Hollywood-Love" ƃuıɹıdsuı Inspiring sɹǝuƃısǝp Designers; On-The-Line Rèsumé; ✈ ©¿® ♥ № ♐☮ζ☮∞♀♥¿♥♂™: DESIGN SYMBOL
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Tuesday, November 20, 2012


Symbol Design

Symbols & Its Impact in Logo Design

A symbol, for us in the design world, is usually a combination of graphic elements that represent something to us-in other words, a picture that tells a story. Kenneth Burke, the twentieth century theorist and critic, described humans as “symbol-using, symbol making, and symbol misusing animal” Our interest as designers should lie in how to use symbols correctly, and to avoid at all costs any misrepresentation!
The last thing, we want to do is use a symbol incorrectly and as a result make a client look bad. (The axe is a symbol that comes to mind in this unfortunate scenario.)

Impact of Symbols within Logos

In a world where people and companies are more readily recognized for what they represent than for who they are, symbols have become more and more important, and the use of them increasingly complex.
Some might argue that a logo is in fact a symbol, but it is not that simple. A logo becomes the symbol for the company’s identity, and at the same time, uses pre-existing symbols to do its job.

If done right, symbols can be used to exploit the most unconscious-level of human desire, thus when incorporated into the logo design, symbols gracefully create associations between a company and that which the company would like to represent.

How Symbols Influence Branding

Branding is important for current social life, for business, for collective identities and for the modern day human experience. It allows people to identify, organize, classify, embody and make sense of the world.
From a psychoanalytical perspective, creating brands is linked to understanding how humans communicate and express feelings through symbols. It can be thought of as manipulation, but really, it is a matter of understanding the very basics of human communication and how our minds work to create within us a sense of satisfaction.

Brands must be competitive. The symbols being used to represent the brand must be strong. The association’s people make via the symbols is crucial in how they eventually classify their brands and thus, chose to interact or not interact with the brands out there.

Tips on Using Symbols in Logos and Brands

1. Storytelling

Remember, not all symbols are created equal-choose symbols that tell a story. Do your research and make sure the symbols incorporated in your logo are not just pretty faces, but convey clear and concise representations.

2. International Perspectives:

Examine symbols from multiple perspectives-that of the clients, that of their target audience, and even beyond their normal social and cultural contexts. What a symbol represents in one culture may not be what it represents in another. This is crucial for companies who seek to create international identities and brands.

3. Conflicts Of Interest:

Again, do your research. Do not use multiple symbols in one logo or brand that might possibly represent conflicting ideas. It is ok to combine forces, but be careful to not overload on symbols, or couple symbols that cause friction. You want the logo to express a unified message.

4. Clarify the Communication

Each logo should communicate something. That something is left up to the client to determine and the designer to execute. Symbols are powerful communication devices when used wisely. One smart symbolic element in a logo design can express everything, but the designer needs to be careful to express one thing well, not many ideas poorly.

As with any device, there are limits to what these graphical tools can do, therefore, keep it concise. The client may resist being overly specific in their message, but as the designer it is your job to stress the need for symbolic impact.

5. Symbols That Interact:

Everything that visually represents the company comes to define it. This is the general idea behind the brand and its logo. The hope is that people understand who the company is and want to incorporate the brand into their lives. The designer must be conscience that symbols do not exist on their own, since conception they have been in a constant state of interaction. Therefore, symbols have friends and they have enemies. The designer must learn to recognize how this will affect the overall impact of the brand and logo.

T-shirt Design

How to License a T-Shirt Design

If you have a hot new T-shirt design and want to legally protect it, you need to license it by copyrighting. Copyrighting your design will prevent others from using and profiting from your concept. The U.S. Copyright Office has three options for copyrighting your design: online, using scannable form CO or mailing in a paper application. While it may take several months to receive your certification of copyright, your T-shirt design is legally copyrighted, registered and protected as soon as the Copyright Office receives a complete application, payment and copies of your design.

Online Registration

Step 1
Complete the online application for your T-shirt design. Visit the electronic Copyright Office (eCO) online at http://www.copyright.gov/. Click "Forms" under the "Registration" heading. Type into the form to complete it.

Step 2
Take digital photographs of your T-shirt design, or if you created your design digitally, upload the design when prompted. The Copyright Office will keep your design on file.

Step 3
Submit the $35 application fee using a credit or debit card when prompted.

Step 4
Wait approximately three months to receive your certificate of copyright in the mail.

Bar Code Form CO

Step 1
Go to the electronic Copyright Office online and download application form CO. Read the instructions carefully prior to completing the form. Complete this form on your computer by typing in the required information.

Step 2
Print out the form with a laser printer for best results. This form contains scan able bar codes, so it is imperative that the bar code prints clearly. Examine your application form and make sure that a bar code appears at the bottom of each page.

Step 3
Gather photographs, digital copies or other evidence of your T-shirt design. Select clear photographs that fully display the design; keep in mind that designs that contain common symbols, signs or slogans cannot be copyrighted because they are not unique.

Step 4
Enclose photographs or digital designs in an envelope along with form CO and your $50 application fee payable to Register of Copyrights. Avoid sending a photocopy; only the original form will scan.

Step 5
Print the shipping slip and enclose it with your application and design sample. Mail the package to the Copyright Office. Wait 10 months to receive your certificate of copyright.

Paper Form VA

Step 1
Download form VA from the electronic Copyright office online. Call (202) 707-9100 or write to the address below to request a paper copy if necessary.

Step 2
Fill out the form in black ink or with a typewriter. Sign the form.

Step 3
Place clear photographs or digital copies of your design in an envelope.

Step 4
Write a check for the $65 non-refundable filing fee, payable to Register of Copyrights.

Step 5
Place all items described above in an envelope. Mail them to the Copyright Office and wait 10 months to receive your certificate.


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