WiFi Coffee Shop Logo
INTERNET CAFE FREE WiFi |
Wired with One
Branding Audit
GIVING MAKES A DIFFERENCE |
EVERYBODY NEEDS A LITTLE HELP AT TIMES |
OXFAM SEEDS |
PLEASE HELP STOP HUNGER |
Listen to Pod Casts on Design
Wired with One Corporate Package
WiFi LOGO FOR CAFE |
WIRED WITH ONE WiFi |
harvard innovations |
TEXTURE WIFI |
FLORIDA MAP MOUSE PAD |
WiFi MUGS AND CUPS |
brainstorm wifi |
wired with one wifi coffee cup sketch |
resume journey |
How to write a Rationale
A rationale is given, along with the logo and corporate identity, to the client. It helps the client understand where you are coming from and explains the benefits of this logo design.
Consider the following points to help you write a rationale for your logo design and each of your chosen corporate identities.
Design principles:
- Emphasis/contrast
- Proximity/groupings
- Balance
- Alignment
- Harmony/proportion
- White space
- Repetition
- Colour
Other design principles
- Message conveyed and creativeness
- Typography (use of type)
- Layout (use of grids)
- What were your initial goals for the logo? And how have you met them?
Rationale for Wired with One Logo
The
main emphasis and focus of what this logo is trying to convey is to show WiFi
and coffee brought together to symbolise an Internet cafe.
The
coffee cup resembles the WiFi symbol and there is a contrast between the
colours to show the client two different images in one picture. Two different
colours are used to show the two different images that are trying to be
conveyed.
White
space is shown where the handle is to represent the coffee cup. This gives the
viewer to see the cup as a full image of a coffee cup.
Invisible
lines have been used to emphasis the white space created.
The
balance between the Wi-Fi symbol shows the even number of bars on each side is
used to give the illusion of a balanced image where it also suggests that there
is a harmonious presences between the bars of the Wi-Fi. The “steam” from the
“coffee” shows harmony between the two colours used.
The
logo is aligned to the centre as this is the main focus of the message of the
meaning. Repetition of the images used would be the WiFi bars as one shape is
identical to the other two bars, this shows the viewer the images been of
identical in shape.
Colour is a major emphasis for this logo. The
blue colour was used to be bright and stand out. The brown draws the eyes attention
to what the message of the logo is trying to convey. The main feature is the
cup where the brown draws the eye towards this image. Blue and brown have a
bond and unity to signify that the client’s business is corporate being an
Internet and a cafe business.
The
typography that was used was the journal font. It matches the business name
with a wired effect, so therefore the business name is Wired with One.
Creative Checklist for Wired with One
Date: 20th
Oct. 2011 Customer No.: 1234 Name: Mark
Brown
Company Name: Wired with One
NEW LOGO
for Wired with One Coffee Bar + Internet business
Plus Corporate Identity: Standard sizes apply e.g.
Business Card = 90mm x 55mm
Complete all 5 below:
1. BUSINESS CARD - CMYK front and BLACK back
2. LETTERHEAD - CMYK A4 portrait
3. FAX LETTERHEAD - black only A4 portrait
4. WITH COMPLIMENTS SLIP - DL CMYK
5. ENVELOPE - DL one colour Black
CHOOSE 2 below: (take a photo, then put logo on)
6. MUG
7. SHOP FRONT SIGNAGE
8. CAP, T-SHIRT (uniform)
9. MOUSE MAT
10. STICKERS
Corporate Identity Package
All files need to be Press Ready PDFs for commercial
printing (printer marks etc.)
2 different Quotes on printing 1,000 business cards -
CMYK front & black back (gloss or matt)
Target
Audience - Male and Female 20 to 60 years - holiday makers and visitors
Prepare Logo
and Corporate Identity as Press Ready PDF files, then Package.
Also provide an RGB colour
version of logo at 72dpi for future website.
The chosen logo was to incorporate a coffee cup with a
Wi-Fi symbol. Splitting the Wi-Fi symbol in half with different colours for the
coffee cup, adding a handle and steam and the other half of the Wi-Fi was to
give it a corporate colour look.
By having a cup of coffee and
being able to connect to the internet in one spot is truly a magical experience
of what the Wired
with One business has to offer.
Font-Journal-for-PC to be installed on computer
wired with one indesign |
design turn-around indesign |
FAX SHEET |
LETTERHEAD |
WiFI LOGO WITH A TWIST |
TIMESHEET |
WITH COMPLIMENTS SLIP |
No comments:
Post a Comment
♥PLEASE HELP STOP HUNGER♥
♥PLEASE HELP♥