WHITESPACE

Positive and Negative Form

Both negative space and whitespace are characterised by the absence of artwork.

Negative space is best described as the area surrounding a shape but bound by the framal reference.

Whitespace or positive space is simply the absence of artwork in a design.

PART A

Negative Space is the space unoccupied by artwork either inside or outside the artwork. You can utilize negative space to offer a further level of meaning / intrigue. Negative space is often used in logos.

The concept of drawing an image by only addressing its background changes our natural approach to seeing. When we are led to focus only on the background the unmarked portion of the page (the white ground) becomes transformed into a recognizable subject. Our traditional image making process is thereby reversed, with a greater emphasis on composition, positive–negative relationships and framal reference (i.e. the "box"). The use of negative space in a design often results in greater "retention"; where the viewer retains the mental image of the design for a long time. There may be other influences at work here of course, like intriguing copywriting, the nature of the image etc.
PART B

EXIT

LEFT EXIT

NO SMOKING

NO DIVING SIGN

PARENT SUPERVISION WHILST CHILDREN ARE IN THE WATER

3.9 METRES WATER DEPTH IN POOL

CCTV

OPTUS NETWORKS

CAA

WiFi ZONE LOGO