LOGO

Fruitshop Identity

This Learning Activity introduces the graphic designer/pre-press operator to interpret a design brief and apply it a checklist. The checklist defines the design brief, such as what is the objective of the project? Who is the client? Who is the audience? Once this has been worked out the designer can follow the process systematically and complete the task on hand.

Brief:

A new upmarket fruit shop called Fruitshop requires an identity. They are after a modern contemporary design that uses colour as the main design element. They don‟t want a logo that uses typical fruit shapes. Fruitshop plans to stock a wide range of in season fruit sourced from around the world.
They require:

1. a logo for the shop
2. a T shirt design for promotional purposes
3. a business card 90 x 55mm
4. a simple illuminated sign for the shopfront 1500mm X 500mm
(reduce to fit on A4 page)

Summary:

Thumbnailing is a process of creating quick but small pencil sketches of the initial idea. It is still
considered the most efficient way of drafting initial visuals before hitting the computers.

Research:

Produce your own design creative checklist into a format you can easily recognise and use for
future assignments in this course.

 Read Chapter 1, page 19 – “The Design Process and the Audience”. Graphic Design
Australian Style Manual 2012.

Creative Checklist

Step 1: Define the design problem.

1.1 Who?
1.2 What?
1.3 When?
1.4 Where?
1.5 Why?

Step 2: Investigate.

2.1 Research.
2.2 Analyse information.

Step 3: Generate ideas.

3.1 Brainstorm.
3.2 Make lists.
3.3 Make sketches.

Step 4: Choose solutions.

4.1 What will final solution be?
4.2 Describe the solution in a rationale.

Step 5: Evaluate design solution.

5.1 Does the solution solve the design problem?
5.2 Does it need to be redesigned or modified?
5.3 What improvements would I make?

Step 6: Production Plan.

6.1 What software will I use to complete this task?
6.2 How much time do I need?

FRUIT SHOP MIND-MAP

FRUIT SHOP LOGO IDEAS

FRUIT SHOP BUSINESS CARD DESIGN PROCESS

FRUITSHOP BUSINESS CARD 

NUTZ

FRUIT - SHOP LOGO DESIGN PROCESSES

LEAF SHADED

FRUIT - SHOP BLACK & WHITE 

FRUITSHOP SIGNAGES

PICKED SOME LEAVES FOR INSPIRATION

FRUIT SHOP SIGNS PROCESS

Fruitshop logo traced in Illustrator CS6

LEAF LOGO DESIGN PROCESS

T-SHIRT DESIGN PROCESSES

T-SHIRT DESIGNS

FRUIT SHOP LOGO SIGNAGES