Sustainable Communication Design
Sustainable design practice is beneficial
to the whole world and by having laws in place at the beginning it will not
cost any extra as it will become second nature.
Future generations will be able to meet
their needs more easily than what we can today.
Sustainability can be embraced as a key
component of professional practice in communication design by acknowledging
that we are part of an interdependent world and by our conspicuous power over
how natural resources are consumed include being responsible for our actions.
Members
are encouraged to aspire their members to professional conduct by:
·
encouraging multiple-bottom-line outcomes
(social, environmental, financial and cultural) in the strategic planning of
design projects and events;
·
committing to (and continuously improving)
strategies, ever greened processes and materials that value environmental,
social and economic responsibility;
·
integrating environmental criteria into all
design processes and organisational decision making;
·
considering the full life cycle of products
and services, biasing towards using materials in long, continuous cycles;
·
favouring suppliers who embrace sustainable
practices;
·
encouraging clients to integrate sustainable
principles into their projects and events;
·
embracing sustainable practices specific to
design work, as well as those that apply to all professions;
·
promoting such principles amongst our
collaborators, clients, and communities;
and
and
·
developing and providing products and
services that improve the health and quality of life on Earth.
We
will raise awareness of sustainable communication design practice by:
·
collaborating with other organisations to
promote these principles;
·
providing education and information
resources to our members and the community at large to inform
environmentally-responsible design;
·
championing the intrinsically higher value
of sustainable communication design solutions;
and
and