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Friday, November 23, 2012

SUSTAINABLE LAWS

Sustainable Communication Design

Sustainable design practice is beneficial to the whole world and by having laws in place at the beginning it will not cost any extra as it will become second nature.

Future generations will be able to meet their needs more easily than what we can today.

Sustainability can be embraced as a key component of professional practice in communication design by acknowledging that we are part of an interdependent world and by our conspicuous power over how natural resources are consumed include being responsible for our actions.

Members are encouraged to aspire their members to professional conduct by:

·       encouraging multiple-bottom-line outcomes (social, environmental, financial and cultural) in the strategic planning of design projects and events;

·       committing to (and continuously improving) strategies, ever greened processes and materials that value environmental, social and economic responsibility;

·       integrating environmental criteria into all design processes and organisational decision making;

·       considering the full life cycle of products and services, biasing towards using materials in long, continuous cycles;

·       favouring suppliers who embrace sustainable practices;

·       encouraging clients to integrate sustainable principles into their projects and events;

·       embracing sustainable practices specific to design work, as well as those that apply to all professions;

·       promoting such principles amongst our collaborators, clients, and communities; 
and
·       developing and providing products and services that improve the health and quality of life on Earth.


We will raise awareness of sustainable communication design practice by:


·       collaborating with other organisations to promote these principles;

·       providing education and information resources to our members and the community at large to inform environmentally-responsible design;

·       championing the intrinsically higher value of sustainable communication design solutions; 
and
·       demonstrating leadership by applying these principles to Icograda product, services, and events, and thus help transform what is considered acceptable.


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